We believe in letting kids be kids—whether that means staying in pajamas all day, digging in the dirt, or playing make-believe with friends. We believe in clothes that support and withstand the adventures of childhood. We love allowing kids to choose their own outfits and we embrace the clash and creativity that follows that freedom. We support played-in hair and mix-matched socks. Comfort, fun, and stylish-whimsy are top priorities for us. We are an American brand with custom designs, prints, and patterns made in house. We believe that childhood is precious, and though it cannot be preserved, it should definitely be enjoyed.